Making web3 fandom frictionless IRL

tokenproof enables brands to create seamless interactions between brands and attendees, both online and offline. Whether it’s Adidas organizing an in-person apparel event, or a web3 company leading a crypto conference, the platform ensures that every touch-point between attendees and brands is easy and secure.

Designed to solve the friction of verifying digital collectible ownership, tokenproof is as intuitive for native web3 customers as it is for crypto newbies. Its goal is to drive meaningful and friction-free on-chain engagement that strips the need for users to learn complicated crypto processes to participate.

What was the problem you saw?

More and more communities and brands are using NFTs to provide their fans with unique experiences and enhance their events with the powerful tools they endow. The problems lie in the logistics, tooling, and friction of verifying NFT ownership; issuing digital rewards; and maintaining loyalty perks around events. 

At ApeFest 2021, one of the first major NFT-based events in history, a new challenge presented itself with token verification and ticketing. Rather than being able to walk in and quickly verify their Bored Ape ownership, hours-long lines formed in order for Bored Ape holders to retrieve their wristbands, which were handed out by two people manning a spreadsheet.

ApeFest was not alone. This problem was rampant across events in web3. Brands and consumers wanted to get more involved, but it was frankly brutal to operate. So as entrepreneurs do, they identify a problem and build their own platform.

What is tokenproof doing with Dynamic?

Being a verification layer, tokenproof needed a solution that was agnostic of the chains and wallets used to onboard users. It needed a solution that could help build the on-chain identity for web2 users but also support the web3 customers who already bought meaningful NFTs.

What was initially a search for a modal that could connect any wallet, has turned into a partnership with Dynamic that goes a step further. Every tokenproof user who doesn’t have their own wallet will now get a Dynamic Embedded Wallet. This is a huge unlock for customers but also brands who may not yet be comfortable guiding their attendees through the process of downloading their own web3 wallet.

Dynamic embedded wallets will enable us to make tokenproof even more seamless and accessible for non-crypto-natives, allowing us to easily and safely build their on-chain identity as they participate in the experiences we power

- Peyton Smith, Co-founder & Chief Product Officer

‍What does the experience look like now at an event in web3:

Video embed with acknowledgment to BMW‍

Who are some of tokenproof’s customers? 

Used by incredible brands like Adidas, BMW, PUMA, and GQ, tokenproof is quickly becoming the de facto solution for anyone building experiential events within web3. The flashy names of web2 are just the tip of the iceberg. tokenproof is also redefining web3-native conferences like ETHDenver 2024, where it will provide an end-to-end attendee experience with everything from ticketing to side-event support and NFT drops.

About tokenproof

tokenproof is web3’s experiential wallet and the open internet's vehicle for navigating the blockchain. It simplifies and secures the verification of digital collectible ownership, all while keeping users’ assets secure. 

The platform empowers brands and collectors to unlock token utility and access web3 perks online and offline. From supporting local communities through meetups to connecting fans of international brands through digital experiences, tokenproof makes web3 accessible and rewarding.